يحاول ذهب - حر
TOUGH AS LEATHER
September 25, 2020
|Forbes India
The Kalsis have rebuilt a leather footwear export business that was ravaged by fire twice. Can the third generation stitch a new story with a consumer brand?
FAMILY MEMBERS
FIRST GEN:
DWARKA NATH KALSI STARTED THE COMPANY IN 1972 UNDER THE NAME LEATHERFACT; IT BECAME METRO & METRO IN 1991
SECOND GEN:
AJIT NATH KALSI, MANAGING PARTNER; JOINED IN 1991
MEENAKSHI KALSI, MANAGING PARTNER; JOINED IN 2003
THIRD GEN:
ARUSHI KALSI, MARKETING MANAGER; JOINED IN 2018
REVENUE (FY19-20) ₹151 CRORE
STRENGTH
Leading footwear exporter to global brands such as Clark’s, Hush Puppies global, Deichmann, Bugatti and Pikolinos
WEAKNESS
Though in B2B business for over four decades, B2C started only in 2018
OPPORTUNITY
Homegrown-brand Overdrive has enough headroom for growth
THREAT
Massive focus on B2B or exports doesn’t leave much room for growth for domestic brand
هذه القصة من طبعة September 25, 2020 من Forbes India.
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