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Aroma Of Waffles

April - May 2019

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Food & Beverage Business Review

Waffles which, till a couple of years ago, were a rarity, have today become popular in several restaurants.

Aroma Of Waffles

Made of leavened batter or dough, cooked between two plates, it has become a hot favourite among the present generation, in particular. The versatility of the dish makes it as popular for brunch as for dessert. The adaptability of this dish has evinced keen interest among the entrepreneurs who want to become a part of this exciting business which satiates the desires of the millennial craving for not only some exciting sweet dish but also its savoury avatar.

If you walk into a place where Waffles are being freshly baked you will experience one of the most pleasant olfactory sensations. And why just olfactory, Waffles are visual treat too. The fluffy, golden brown breakfast treats heaped with copious amounts of your favourite toppings are as much a gastronomic delight as a sensory joy.

Waffle Evolution

It is believed to have started as flat cakes called Obelios, in ancient Greece. The Greeks used to cook hotcakes between two metal plates — which were technically the first Waffle irons. At that time, they did not have their characteristic grid pattern, which is believed to have come about at some point in the 13th century. By early 17th century, Wafles, as they were spelled then, had been introduced to the New World by the colonists. Waffles, as they are called now, have continued to evolve. In 1953, the world had its first ever frozen waffles marketed under the brand name Eggo. Today, they are produced in complex sweet and savoury varieties in different shapes and sizes.

Waffles today have reached almost every corner on the world map, however its arrival in many places is very recent which makes it less popular with the elderly generation, but never the less this crispy, creamy and lip-smacking dish has taken the comfort food world by storm. That is the reason why any Waffle joint on the street always buzzes with youth.

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