يحاول ذهب - حر
Big Conference, Big Ideas
June 2017
|Fast Company
Amazon Web Services’ re:Invent extravaganza at the Venetian Las Vegas is a window into innovations and trends that make for a singular event.
-

Anyone who’s ever organized and designed a conference knows how hard it can be to attract and engage attendees. And as the events space grows more crowded and more complex, the task is only getting harder. That’s why some of the world’s biggest companies seek a true hospitality partner to help them think outside the box—and the hotel ballroom.
Take Amazon Web Services’ (AWS) popular conference, re:Invent. In 2016, AWS hosted around 32,000 attendees across five days at the Venetian Las Vegas and the resort’s adjoining conference facilities.As the five-year-old conference has grown by leaps and bounds, re:Invent has tapped the Venetian’s expertise, working hand in hand to achieve the sort of creativity and innovation that has established re:Invent as a model event.
“We’re experts at serving and entertaining people,” says Chandra Allison, senior vice president of sales for the Venetian and the Palazzo. “And we have a lot to work with—luxury hotels, retail, dining and entertainment, meeting and convention facilities—all in one place.
We’re passionate about understanding our partners’ objectives, then utilizing our amenities to bring them to life in new and creative ways.”
According to Ariel Kelman, vice president of worldwide marketing at AWS, the conference uses the Venetian and the adjoining Palazzo as a “blank canvas,” creating shareable experiences that today’s attendees demand.
“We really pride ourselves on making re:Invent not only a great learning environment and experience for attendees,” says Kelman, “but also a place to network, have fun, and collaborate with their peers.”
Here, Kelman discusses the most compelling conference trends and how AWS is using them to raise the bar on their own event.
هذه القصة من طبعة June 2017 من Fast Company.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Fast Company

Fast Company
WHERE THE MARKETING SPORTS JOBS ARE
Here's everything you need to know about who's hiring at the teams, leagues, brands, agencies, and media companies powering one of the hottest fields in business.
4 mins
Fall 2025

Fast Company
PERSON to PERSON
Fast Company's invitation-only collective of mission-driven leaders explores how to reassert a human-centric approach, even amid Al's growing role in business.
1 min
Fall 2025

Fast Company
Ellie Takes Manhattan
LIBERTY MASCOT ELLIE THE ELEPHANT STOLE THE SHOW AS THE TEAM CELEBRATED ITS WNBA CHAMPIONSHIP.
2 mins
Fall 2025

Fast Company
THE BABY BLUEPRINT
Genomics startups like Orchid promise healthier children through advanced embryo screening. Do they deliver?
9 mins
Fall 2025

Fast Company
WALMART'S TIGHTROPE WALKER
As the retailer's chief merchant, Latriece Watkins is on one of the highest wires in business, balancing Walmart's upmarket move with a commitment to stay affordable.
6 mins
Fall 2025

Fast Company
ESPN CUTS THE CORD
ESPN chairman Jimmy Pitaro talks about the network's game-changing new streaming service, its big deal with the NFL, and his relationship with his boss, Disney chief Bob Iger.
10 mins
Fall 2025
Fast Company
INNOVATION BY DESIGN 2025
If you're worrying about the decline of human creativity in this age of machine-driven automation, spend some time perusing the following pages.
6 mins
Fall 2025

Fast Company
100 BEST WORKPLACES FOR INNOVATORS 2025
FOR THE SEVENTH YEAR, WE ASKED COMPANIES TO TELL US HOW THEY ARE CREATING CULTURES THAT EMBRACE INNOVATION NOT JUST AT THE TOP, BUT ACROSS THEIR ENTIRE ORGANIZATION. THESE 182 IMPRESSED OUR JUDGES THE MOST.
1 mins
Fall 2025

Fast Company
OFF TO THE RACES
Run for Something's Amanda Litman is minting candidates at scale.
6 mins
Fall 2025

Fast Company
STARBUCKS CEO BRIAN NICCOL
BUILT A REPUTATION FOR QUICKLY REVIVING FAST-FOOD EMPIRES. HE'S TRYING TO DO THE SAME FOR THE OFFEE GIANT BY REONNECTING THE BRAND WITH ITS ORIGINAL SOUL. BUT THIS TIME, CHANGE IS A SLOWER BREW.
16 mins
Fall 2025
Translate
Change font size