Market trends can be fleeting, and any business would be remiss were it to change direction and invest in fads without a clear idea about the longevity of the public’s interest. This is especially true of agriculture, where the return on investment is often realized years into the future.
Amongst the changes in economic activity seen over the past few months as a result of the coronavirus disease (COVID-19) lockdown has been a noticeable increase in the consumption of fresh produce. Upon closer inspection, however, it appears that demand for certain fresh produce items has been increasing for quite some time, as consumers re-evaluate their eating habits and make permanent changes (see table and graph).
However, contrary to the laws of supply and demand, which normally see the price of a product going down as supply increases and vice versa, most of the products that have shown the highest price increases have also experienced a surge in production. Another development worth noting, according to Jaco Oosthuizen, CEO of the RSA Group, is that thanks to improvements in farming operations due to new technology farmers are now able to provide certain produce year-round.
“This increases demand significantly because as more products are available, more consumers are including them in their diets on a more regular basis, instead of just from time to time when the product is available. And because the supply has grown, so has the demand, keeping prices stable, and in some instances increasing them.”
THE TOP FIVE
هذه القصة مأخوذة من طبعة July 03, 2020 من Farmer's Weekly.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 03, 2020 من Farmer's Weekly.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Africa goes from net carbon sink to source
New research shows Africa's impact on greenhouse gases and the need to focus on climate-smart agriculture
Ireland potato farmers unable to complete planting
Irish potato farmers have reported a delay in harvest and said that the UK might have to prepare for shortages of the produce. The shortfall is due to extreme wet weather during their planting season.
Zero-residue fresh produce a reality
Retail giants are calling for caution when using biologicals and chemical pesticides,
Big boost for mohair producers in Eastern Cape
A collaboration between the Eastern Cape Development Corporation (ECDC) and the Mohair Empowerment Trust (MET) has resulted in a R1,4 million injection into four emerging Angora goat farming operations in the Eastern Cape.
KZN Youth Show at Roval Agricultural Exhibition
The KZN Youth Show will run from Friday, 24 May to Sunday, 26 May at the Royal Showgrounds in Pietermaritzburg.
Hemp permits and irrigation system handed over
In an effort to fast-track the entry of rural farmers into the cannabis and hemp industries, KwaZuluNatal Minister for Agriculture and Rural Development, Super Zuma, visited the Shukasibheme Project in Mbazwana, a co-operative in Mseleni, uMhlabuyalingana in the Umkhanyakude District, to hand over cannabis and hemp permits as well as a borehole and irrigation system.
Meet some of the heroes behind avitourism destinations
Exploring what the Garden Route offers birdwatchers, Brian Berkman discovers some special people who run hospitable places to meet and see a variety of species.
What the Citrus Academy offers aspiring producers
Cobus du Plessis takes a look at the Citrus Growers' Association of Southern Africa's Citrus Academy and how it is helping to develop aspiring farmers in the sector.
Natural-born killers of the insect world
The Myrmeleontidae family of lacewings from the Neuroptera order of insects consists of about 2 000 species of which 125 are found in South Africa.
Seeder kick-starts vegetation in challenging environments
Dr George Craven of Noorspoort, Steytlerville, in the south-eastern Karoo, is successfully using a home-built 'bedstead seeder' to re-establish veld plants in an arid area, writes Roelof Bezuidenhout.