It Was Never Intended To Be Just A Candy Store
Entrepreneur|Startups Summer 2017

How Dylan Lauren broke through a sugar-stuffed market and built Dylan’s Candy Bar, one of the most beloved sweets brands in the world.

J.J. Mccorvey 
It Was Never Intended To Be Just A Candy Store

Dylan Lauren has just taken a bite out of an organic peanut butter cup, let out a sound almost identical to Lucille Ball’s signature “uugh,” and promptly spat out the barely masticated substance into a napkin. She then slides one across the table and suggests that I try it for myself. So I do, and she’s right—it’s terrible, and tastes every bit as you’d expect a sugar-free, dairy-free, gluten-free Reese’s cup facsimile would.

I’m sitting in on a biweekly licensing meeting at the Upper East Side headquarters of Dylan’s Candy Bar, where buyers Lauren Ulstad and Michele Polito present Lauren, who is the cofounder and CEO of the eponymous confectionery empire (and is intent on tasting and testing every single thing her company sells), with samples of products from manufacturers around the world that could sit alongside signature items such as the Whirly Pop lollipop and chocolate-covered Swedish fish. There have been some winners today—from a bar of strawberry almond nougat to a candy glow stick for the upcoming Halloween season—but one thing’s for sure: The “peanut double chocolate honey patties” ain’t happening.

هذه القصة مأخوذة من طبعة Startups Summer 2017 من Entrepreneur.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Startups Summer 2017 من Entrepreneur.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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