GENERATION Z New Rage is Sustainable

A thing or two about fashion is that nothing lasts forever. Every day is about a new design and every season is about a new wardrobe. For all those who are wondering what the new rage among generation Z is - high street fashion has been brought to its knees by the COVID-19 and sustainable fashion is the new queen on the block.

- Priyadarshini Patwa

“Be Responsible, Buy Less but Better’ is the new sacred mantra among the Millenials. The way nature has taken its course, one can conservatively say that it’s the end of fast fashion and the beginning of ecological clothing! The opinion of youth dominates the fashion industry. Soon we there will be a shift among the consumer with ‘divided wardrobe’ that will consist of homemade, handloom, organic, and sustainable fabric. This will be the next phase of a new normal fashion! “Sustainability is not something special, it is a human need, just like love, affection, sex, and hunger,” says Sanjay Garg, Founder of Raw Mango. “You can term it as a responsibility - a morality or legal correctness, but it is something that has been important. The conversation is big right now because the people are asking for change.”

The New Enlightenment Era

All the fashion buffs it’s time to understand that the current cycle of take-make-waste within the fashion industry is not sustainable. “Game-changing technologies can bring real change to the industry. We see large corporations that are committed to becoming more sustainable, have pledged towards circularity. Sustainable fashion is a part of the ecosystem within this shift towards a system that is more restorative and regenerative,” says Katrin Ley, Managing Director, Fashion for Good