Giving Reason to Smile in A Life - Changing Initiative

‘Smile Please’, the flagship CSR programme supported by Muthoot Pappachan Foundation, is a pan-India initiative, giving access to quality comprehensive cleft care free of cost to people from the rural regions.

- Jyothisha V J

Being able to smile is one of the greatest gifts of humans. What about a social mission that is committed towards making these smiles possible? Well, that’s what a bunch of specialists precisely do under a CSR mission aptly named ‘Smile Please’!

In what could be an hour-long surgery, they gift smiles, a lifetime of confidence and better quality of life, mostly to children.

‘Smile Please’, the flagship CSR programme supported by Muthoot Pappachan Foundation (MPF), and funded by Muthoot Fincorp, Muthoot Automobiles and Muthoot Microfinance, is a pan-India initiative, giving access to quality comprehensive cleft care free of cost to people mostly hailing from the rural regions of the country. It was four years ago that the Muthoot Pappachan Group (MPG) reached out to Mission Smile, a pioneering organisation in cleft care, based in Mumbai.

The project, the primary component of HEEL (Health, Education, Environment and Livelihood) programme for social engagement envisioned by MPG, has already changed the lives of 884 patients with orofacial clefts across the country. With ‘Smile Please’, the MPF has put in place what can be called an impactful and comprehensive cleft care and patient rehabilitation programme.