We Focus On Being The #1 Or #2 Partner For Any Brand

- Onkar Sharma

Can we start with an overview of the organization and how Brighstar plans to emerge from the traditional Beetel brand image and position itself as a new entity?

Traditionally, there were four lines of businesses when I took on about 8 months ago. We have the enterprise business in the first place. We have the consumer business, the networks business and the Beetel line of business. Beetel, which has been doing mobile on and off, helped Brightstar enter the Indian market. The acquisition of Beetel added mobile as a line of business to the company. So, these are traditionally the four lines of businesses.

Historically, most of them have been distribution-led opportunities. Over the last few years, we have transformed ourselves. In the enterprise business, videos-to-boardroom contribute a major chunk where Polycom is our key partner. We are the largest partners of Polycom in India.

Our second line of business within enterprise is voice where we focus on partners such as Avaya, Unify and others. This includes the traditional voice IP business and contact center solutions. The third line of enterprise business includes displays which is an emerging opportunity. We are the largest partner for Samsung in India in business displays.

In our networks business, we focus on the access network. We have exclusive partnerships for service, for distribution and for engineering solutions. The network solutions include Wi-Fi equipment, routers from our partners like Radwin and Huawei. We have additionally started working with 4G repeaters.

Brightstar’s consumer business is much diversified and includes the traditional Beetel landline phones, Wi-Fi routers and dongles. And in the mobile device business, we are one of the largest partners of Apple, Motorola, and Lenovo.