Innovating For Purpose-Built Storage

The world is generating ever-increasing amounts of data, along with an acceleration in its richness and immediacy. The exponential growth of the data-centric universe across Big Data and Fast Data applications is also making enterprises rely heavily on fast access to their storage now more than ever before. In a conversation, Siva Sivaram, Executive Vice President of Silicon Technology and Manufacturing, Western Digital and Supria Dhanda, Vice President and Country Manager for Western Digital, India tell how the company is driving innovation in storage products and solutions for application across industries.

- Soma Tah

Could you tell us about some of the trends and challenges you see in the enterprise storage market?

Data creates deeper insights, more intelligence and immersive experiences, and the next decade will drive a continuous flow of data that’s more predictive, productive and personal.

Digital transformation is one of the key drivers for storage growth. The rapid increase in the use of cloud, becoming hybrid on/off-premises and stretching to the edge is also driving data center traffic. Segments like manufacturing, healthcare, finance, and telecommunications leverage business intelligence using edge computing. Similarly, growth in the smartphone market as the average storage capacity in a smartphone continues to grow, is leading a strong pull for flash products. Developments in the IoT space is also demanding new generation storage technologies to be on par with the growing adoption of technology advancements. This again expands the scope for data storage.

However, outburst in data generation as enterprises go digital is challenging storage solution providers to design storage solutions that can provide competent performance, capacity and reliability at a low cost. At Western Digital Corporation, we enable technological transformations by creating environments for data to thrive. We help organizations extract timely insights from this growing diversity of content, transactions, and feeds and leverage it, in the long run, to help businesses transform faster and achieve breakthroughs.

What are the challenges in terms of the data explosion at the edge?