How Is Tech Helping Businesses Thrive In The Smaller Cities?

Technology and business are becoming inextricably interwoven. It is difficult to talk meaningfully about one without the other

- Shashank Pandey

Bill Gates has rightly summed up the relationship between information technology and businesses for today's time and age. It is no longer just the big business houses deploying or leveraging advanced technology solutions. Even small businesses in smaller Indian cities use technology to provide their customers with seamless experiences. The trend is largely driven by widescale smartphone penetration, availability of fast-speed internet, and data at cheap rates. By the end of 2022, India's smartphone user base is expected to reach 800 million, indicating that it is highly beneficial for businesses to integrate technology into their operations if they haven't already.

The post-pandemic impact also drives the increased technology adoption in small Indian cities. People had to look for innovative ways to do business when lockdowns restricted access to public spaces. Small and medium enterprises such as consumer product industries, retail shops, fashion, and groceries went fully digital to cater to the transformed consumer demand, behavior, and expectations post-pandemic. They are selling products online or sending e-invoices to consumers, but they are also using technology to build more sustainable digital businesses.