Making Life Brighter And Easier
Dalal Street Investment Journal|September 14, 2020
With an ever increasing product portfolio across various business segments such as kitchen appliances, air coolers and heaters, consumer lighting, domestic appliances and others, the company has always had an edge in the market even as continuous innovation and established quality standards act as triggers for further growth
Making Life Brighter And Easier

Bajaj Electricals is engaged in the manufacturing of appliances like water heaters, mixers, micro ovens, room air coolers, irons, room heaters, gas stoves, and electric kettles, a wide range of electric fans, lightings like lamps, torches, tubes as well as a portfolio of luminaries, engineering and projects. The company is one of the most preferred names in consumer products in India and is known for its exceptional range of innovative products and solutions, catering to a wide customer base. A well-established distribution network along with an innovative and best-in-class product portfolio allows Bajaj Electricals to deliver superior performance and maintain consistency. The company’s vision of ‘enhancing the quality of life and bringing happiness with sustainability’ gives us an insight into what the company wants to achieve.

Business Segments

1) Consumer Products: In this segment the key products offered by Bajaj Electricals are kitchen appliances, domestic appliances and fans and lightings. The company also caters to the premium home appliances and cookware segment through the acquired brands of Morphy Richards and Nirlep Appliances.

هذه القصة مأخوذة من طبعة September 14, 2020 من Dalal Street Investment Journal.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 14, 2020 من Dalal Street Investment Journal.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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