BAJAJ AUTO LIMITED - AS SMOOTH A RIDE AS EVER

Two-wheeler OEMs are predicted to have strong credit profiles characterised by healthy return on capital employed (ROCE) and sustainable balance-sheets with negligible debt and strong cash and liquid investments. Among them, Bajaj Auto Limited continues to occupy a strong position, unmoved by any challenges

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Bajaj Auto Limited is the flagship of the companies under the aegis of the Bajaj Group. The group comprises 34 companies and was founded in the year 1926. Bajaj Group is amongst the top 10 business houses in India and has expanded its footprint over a wide range of industries including automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. Bajaj Auto is ranked as the world’s fourth-largest three and two-wheeler manufacturer and the brand is popular across several countries in Latin America, Africa, the Middle East, South and Southeast Asia.

The characteristics of the Bajaj Group include integrity, dedication, resourcefulness and determination to succeed which can be traced back to the days of the initiation of the company and its relentless devotion to a common cause. Under the leadership of the present chairman and team of Bajaj Auto, since 1965 the turnover of the flagship company has gone from ₹ 7.2 crore to ₹12,000 crore. Along with this the product portfolio has also expanded and the brand has found a global market. The legacy of Bajaj Auto rickshaws has been reaching great heights and has displayed unparalleled market dominance across any automobile segment. In 2007, Bajaj Auto acquired a 14% stake in KTM AG of Austria that has since grown to 48% and holds the same through its subsidiary Bajaj Auto International Holdings BV Netherlands. This catalysed Bajaj Auto’s endeavour to democratize motorcycle racing in India. Today, Bajaj Auto is an exclusive manufacturer of the Duke range of KTM bikes and exports them worldwide. In 2018, KTM was the fastest growing motorcycle brand in the country.