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Site Seer

August 2018

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Construction Week

Irfan Razack, CMD, Prestige Group, is astute when it comes to choosing prominent locations and building landmarks. This instinct veered him to novel aspects of development such as retail, hotels, tech parks, SEZs and townships.

- Jayashree Kini Mendes

Site Seer

One can spend hours constructing a narrative about how impactful an idea can be, but nothing changes if you don’t deliver on that idea. Shipping—or bringing an idea to fruition—is what causes change to happen. People with meaningful lives finish what they start; this says a lot about their character and leaves a lasting impression on those around them. In the world of real estate, there are a sundry number of developers who have begun or launched projects with much fanfare — only to leave them incomplete or unfinished. The reasons could be many, but the nub is that they were not completed. In such a scenario, when Bengaluru-based Irfan Razack, CMD, Prestige Group, tells a compelling story of the importance of finishing every project he embarked on, you begin to wonder at the motivation of the individual, and the manner in which he overcomes hurdles.

It is common practice for developers to simultaneously work on three to four projects, or maybe more. The Prestige Group has 57 ongoing projects across the country! Ask him how he works out the math and Razack says, “There is no math. We have projects going on in different parts of the city and country. There’s a strong inclination to focus on what needs to be done for each project, besides allocating the right people. For any project to be viable and succeed, it is important that everyone shares the same vision and mission to reach the goal. Ultimately, the goal has to be reached in the way it was conceptualised and envisioned.”

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