The unconventional workspace

Developers are now starting to explore coworking spaces in residential projects

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Amidst several COVID-19- induced changes within Indian real estate, many developers are now mulling the viability of incorporating coworking spaces in their residential projects to align with the new WFH realities. There are at least two possibilities - retrofitting co-working spaces into existing clubhouses and incorporating such a feature at the very design stage for new projects. Retrofitting calls for key modifications, especially in structures originally intended for socializing and community activities.

Offering coworking spaces as an added feature in residential or mixed-use developments is definitely a timely notion. Many people are finding it difficult to work purely from home due to distractions and space/ infrastructure constraints.

In-house Captive Clientele

If the objective is to cater only to a captive clientele - residents within the project - developers can make on-premises coworking spaces a USP and market their product accordingly. Given that work-from-home is now an accepted norm, this added feature will help attract more buyers and help developers sell their product faster. It will further enhance the overall facilities and offerings of the project, which is excellent for branding.