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Crompton introduces its largest R&D center in Mumbai to accelerate the company's innovation efforts
January 2022
|Commercial Design
Over the last few years, Crompton Greaves Consumer Electricals Ltd. (CGCEL) has been focusing on offering consumers meaningful innovations to create sustainable competitive advantage. To better equip the company to execute this strategy, CGCEL has set up its largest Research & Development (R&D) center in Vikhroli, Mumbai called the Crompton Experience & Innovation Centre.
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The new R&D center will further help Crompton accelerate its efforts to bring new customer centric innovation by intelligent application of the latest smart, and efficient technologies. Since its inception in 2015, product innovation has always been the key focus area for the company.
While prominent products like ‘Anti-Dust’ Fans, ‘Air 360’ Fans as well as ‘Anti -Bac’ LED Bulbs, among others have been launched in the past few years, almost 15% of the annual sales comes from products launched in the last 12 months. The company now plans to double its investment in R&D over the next 3 years across its flagship product lines in Fans, Appliances, Pumps and Lighting.
هذه القصة من طبعة January 2022 من Commercial Design.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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