Follow The Money

- Starcom's Joubran Abdulkhalek

Fake news first started picking up steam in late 2016, during the US elections. Since then, I have constantly been reading about this phenomenon. Recently I came across an article published by WARC, which stated that media groups are ‘rallying’ to combat fake news with ‘The Trust Project’, which is hosted by Santa Clara University’s Markkula Centre for Applied Ethics. Seriously, it’s taken a whole year?

Well, this is a good ‘step zero’ in combating fake news, which is a cancer in today’s society on a social and economic level. Taking steps to introduce transparency standards is the most basic of forms of combat and long overdue, but a step in the right direction.