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The Mini Living: Breathe Installation

November 2017

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CEO India

Attractive places to live are in increasingly short supply in today’s cities. And when it comes to those living spaces, the responsible use of resources is an issue of gathering urgency. Mini has teamed up with New York architects SO – IL to present a visionary solution to this two-pronged challenge.

The Mini Living: Breathe Installation

The installation Mini Living – Breathe is a forward-thinking interpretation of resource-conscious, shared city living within a compact footprint. “Mini Living – Breathe calls into question conventional living concepts and introduces a creative problem-solving approach for future challenges in urban areas,” explains Esther Bahne, Head of Brand Strategy and Business Innovation Mini. “The installation shows what happens when we view houses not only as a space in which to live, but as an active part of our environment – one which plays a positive role for the environment and the people living there.” LIVING REINVENTED

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