When you think of popular wine regions, the top two countries that come to mind are France and Italy. However, as surprising as it may seem, the world is now eyeing India firmly as an upcoming and promising wine producer.
As per the India Wine Market Outlook, 2023 report, the wine industry in India has witnessed a surge with a Compound Annual Growth Rate (CAGR) of more than 25 per cent from 2011-12 to 2016-18. Vishal Kadakia, proprietor of Wine Park, an importer and distributor of imported wines in India and Maldives says, “Wines are getting more popular by the minute. The awareness drive by Indian producers as well as importers is making a huge difference. Wine clubs, consumer wine festivals, wine dinners organised by various companies as well as wine influencers, all are adding up to making it popular.”
This is further accelerated by wine’s newly found identity of being an experience associated with a destination or simply a Friday night and not just a drink. Master of Wine Sonal Holland explains, “People want to stay at a wine resort, drink wine next to a vineyard, understand how it’s made, its nuances and overall get a more holistic view of it. People want to pair food with wine too. So basically, wine is experiential.”
MILLENNIALS RULING
The concept of wine as an experience resonates majorly among the millennials, who make for more than half of India’s wine drinking population today. In fact, this generation is keen on understanding the individuality of the wine consumed and is therefore willing to spend more on an immersion that goes beyond just sipping a drink.
هذه القصة مأخوذة من طبعة December 2019 من Business Traveller India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2019 من Business Traveller India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Salathip Thai Restaurant at Shangri-La Bangkok
Nestled along the banks of the majestic Chao Phraya River lies Salathip Thai Restaurant, a culinary gem offering a quintessential Thai dining experience.
Roganic Hong Kong
Roganic Hong Kong a culinary gem, a labour of love by Chef and restaurateur Simon Rogan, is ensconced in the vibrant heart of Causeway Bay.
The Legacy House at Rosewood Hong Kong
The Legacy House stands as a flagship Cantonese restaurant cocooned within the prestigious Rosewood Hong Kong.
Azerbaijan Unveiled
Business Traveller India speaks to Florina Sengstschmid, CEO of Azerbaijan Tourism to understand the tourism board's plans, growth trajectory and more
AUGMENTED ESCAPES
The Metamorphosis of Travel: Augmented Reality's Reign in Tourism
Why airline alliances work for global travellers
From smoother journeys to frequent flyer perks, airline alliances offer benefits to all
Frankfurt Airport Marriott Hotel
Opened in 1975 as the Sheraton Frankfurt Airport Hotel & Conference Centre with 555 rooms, expanded in 1984 and 1988, reaching 1,050 rooms.
Sipping SUNSHINE
Cool Summer Cocktails to Beat the Heat
TURKISH Tales
Business Traveller India went on a captivating journey through the vibrant streets of Istanbul to the serene shores of Antalya, delving deep into the intriguing fusion of tradition and modernity that defines these enchanting destinations in the majestical land of Türkiye
THE JEWEL of RAJASTHAN
Exploring the royal history, heritage, and timeless beauty of Jaipur