A New Interpretation

Many luxury consumers buy exclusive residences not just as an investment but also with a desire to leave these for future generations.

- Vinti Lodha

GIANNI VERSACE, the famous Italian designer perfectly described the quintessence of luxury when he said: “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.” The concept of luxury has experienced an evolution and a paradigm shift from being synonymous with wealth, status symbol, and aspiration, to now a more eloquent form of embracing values of quality, craftsmanship, design and personalisation. This has also gradually transcended into and holds relevant for luxury real estate.

The well travelled Indian consumer has not only been experiencing elements of luxury around the globe, but is also more appreciative of the art and meticulous detailing that goes into crafting a service or product. From the white glove hospitality services of Trump (Towers) to the in-store buying experience of Hermes and investing in homes that offer more than just designs and spaces, the discerning Indian consumer is now ably distinguishing between true luxury, premium and high street brands.

It will soon be 2019, and as the current year advances, so do India’s luxurious abodes. Beyond being a banal adjective for premium, grandeur or expensive, India’s luxury residences are now embracing lifestyles that are more about bespoke products, service and experiences. These uber-luxury developments, built at the most desirable locations in the world, are created by master designers and crafted to the highest level of detail setting the benchmark for the world’s finest real estate. Right from residences to community spaces, everything is orchestrated to provide tailored services and comfort. Be it gazing at the world’s first Picasso artwork, standing below a gold-plated ceiling, or enjoying Burj Khalifa-inspired dancing fountains in the boulevard, every corner of such mansions and residences resonate with opulence.