THE SIGNIFICANCE OF EMPLOYER BRANDING IN THE MIDST OF CRISIS

Like never before, the world’s eyes are glued to developments with the pandemic and emotions which can get the better of us.

- ARLENE WHERRETT

Prevalent questions that are often asked in these times of crisis include: Am I able to keep my job? Can I still maintain my housing loan? How do I continue to pay for my children’s education?

These are real anxious scenarios that people face, which is why - companies need to pay attention to their workforce and ensure they are safe and supported over these unprecedented times with these three C’s - Compassion, Calm confidence and Collaboration.

COMPASSION

In such testing and turbulent times, compassion, or empathy is the core value that should resonate in keeping the workforce physically and mentally healthy.

The number one priority for Sage remains to protect and look after our colleagues. This is key as safeguarding our people will enable them to look after the customers, employ a customer success mindset day in-day out and be ready to attract new customers when the recovery begins.

At Sage, we have initiated a subscription to Headspace, a brilliant award-winning app and guide to everyday mindfulness. The app is provided free to all Sage colleagues globally and is a great way to keep Sage employees mentally healthy at home.