ITALMOPA Launch “Pure Flour from Europe” Campaign

ITALMOPA - the Italian Association of Millers has launched a strategic initiative to promote exports of soft wheat flour into India called “Pure Flour from Europe”. The campaign aim is to raise awareness of the versatility, high-quality, unadulterated and safe flour.

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The campaign is co-funded by the European Commission, and is devoted to creating awareness of the superior quality and uniqueness of soft wheat flour from Europe and from Italy among professionals, opinion leaders and consumers in India. It is a flour perfect for both classic European and Italian recipes as well as local specialties.

The European milling industry ensures the production of high-quality flours starting from the selection of the best grains, a skillful mix of tradition combined with cutting-edge technology while adhering to stringent quality standards. Currently, Italy is the main EU exporting country of wheat flour in India.