Has the snacking segment transformed? How about its future?

The answer to the first question is a resounding—YES! Snacking, as a practice and sector, has transformed completely since the first mention of the virus. Health was a priority pre-pandemic, but being locked at home which continuing to maximise work output has put immense strain on us all. The result’s that we’ve fallen back on old habits that provide comfort. Hence, our snacking behaviours have been invariably affected.

- Dawinder Pal

India has always been a snacks consuming market. Why there is a shift towards healthy snacking in India?

In India In these uncertain times, snacks offer us that transient feeling of comfort that’s so rare. In 2020, the industry experts noticed that the pandemic’s effects had led to a drastic change in Indian eating norms. The usual practice of three-square meals a day has been replaced by a multiple snacking culture.