REGIONAL BANKS' SECRET WEAPON FOR DIGITAL SUCCESS

Regional rural banks and credit unions often set themselves apart by offering personalised, community-oriented experiences their enterprise competitors can't. As financial services shift to a virtual-first dynamic, maintaining those connections is the key to winning and keeping customers.

- Ved Antani

According to IBEF's Indian Banking Industry Analysis report, India is emerging as an economic giant, with its fintech market projected to grow to Rs. 6.2 trillion by 2025. This is a testimony to the enormous growth, increasing popularity, and the myriad of benefits offered by digital banking. While online banking in India isn't new, financial service providers are navigating a massively changed landscape today. Younger, more technologically savvy users are more likely to rely on mobile banking solutions than their older counterparts, and digital solutions aren't just a helpful alternative anymore. They're often the primary-and sometimes only-way users want to manage their finances.

This presents a challenge for regional banks who have historically relied on traditional, in-person experiences: the lion's share of users are becoming more and more likely to gravitate toward larger institutions with an existing suite of advanced digital features.

But that outcome isn't inevitable; leaders at regional institutions have a deep understanding of what customers need from their financial partners and know how to build lasting, trusted relationships.

Bringing that experience to a digital strategy sets your business apart from the competition, helping you win and keep customers who want the best in convenient, personalised, and trusted financial services.

Personalised solutions are key to standing out