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Red Solo Cups

April 3, 2017

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ADWEEK

How an ordinary piece of injection-molded Polystyrene turned into the essential party accessory.

- Robert Klara

Red Solo Cups

A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: “Raise one for this good man today,” Keith wrote. “RIP #RedSoloCup.”

The platinum-selling country music star was marking the death of Robert Hulseman, a man he never met, but one whose invention had given Keith one of his most popular songs, and the title of same: “Red Solo Cup.”

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