Brazilian Charms

Jericoacoara and northeastern Brazil blew into the windsurfing world’s attention over ten years ago. Its famous beaches were once voted the best in the world and have matured into one of the most popular and reliable windsurfing destinations in the world. Since its discovery, boutique hotels have been built to cater for the cosmopolitan band of ‘windies’ who frequent its shores, but has the area forgotten its roots? Ollie Acton, marketing manager for local windsurf centre Club Ventos, share his thoughts while Peter Hart and Jem Hall tell us of their love for its shores.

- Ollie Acton, Peter Hart and Jem Hall

The last big Jericoacoara and Icarazinho press trip was in 2010. Life was different back then. If you need any sort of proof as to how quickly the world has changed, 9 years ago you couldn’t order an Uber from your phone, Instagram and Pinterest were start-ups, selfies weren’t a thing and words like ‘cryptocurrency’ did not exist. Whether its technological, social or environmental, our world is changing at a rapid pace, but how has time, tourism and development influenced these villages in northern Brazil? You’d expect modern life to pass by a place that was once so isolated. The roads are still made of sand and with no pollution from street lights, stunning starlit nights can still be savoured. But times are changing here, so do you still get a traditionally Brazilian and extraordinary watersports experience in these two unique destinations?

JERICOACOARA - A BRIEF HISTORY