Shuttl Promotes ‘SAFE' Commute

Bus aggregator, Shuttl, is promoting ‘SAFE’ commute to attract more footfall.

- Anirudh Raheja

With office commute a tough challenge in Indian cities for many, aggregators are finding a calling. Even as Uber and Ola strive to expand the boundaries of their business by looking at buses, three-wheelers and two wheelers, the need for safe travel is most felt. After the reporting of some untoward incidences in various medias, the need for safe commute has been gathering stream, especially among women. Finding a calling, bus aggregator Shuttl has launched ‘SAFE’. An acronym for Secure Anxiety Free Experience, ‘SAFE’ aims at women commuters as part of Shuttl’s endeavour to provide a safe and secure commuting experience to all and the sundry. A prototype that will be applied in the ‘beta’ form in Delhi National Capital Region to start with, ‘SAFE’ contains multiple safety tools for passengers. Leveraging technology and data according to Shuttl founders Amit Singh and Deepanshu Malviya, ‘SAFE’ is designed to transform the way Indians commute. Designed to make commuting safe and secure,‘SAFE’ will roll out over the next three qurters. Tailored to address the complex travel requirements of commuters in Delhi NCR, ‘SAFE’, according to Sing, will touch each of the 20,000 rides the company undertakes per day.