Jamna Auto Goes Digital

Jamna Auto Industries is leveraging mobile apps. to carve out a bigger share of the market.

- Sukhpreet Singh

Leveraging Internet of Things (IoT) and Artificial Intelligence (AI), Jamna Auto Industries has developed two apps. in an effort to carve out a bigger pie of the market. The company, specializing in the manufacture of leaf springs among other components for commercial vehicles, has developed the JAI MLP app. for mechanics. It calls upon a mechanic to register himself with the company’s sales officer who in-turn provides him with a welcome kit. The kit also includes a cash card similar to a debit card. The products purchased by the mechanic using the app. would come with a sticker, which has a unique code. This code is scanned by the sales officer to provide the mechanic with reward points. These points are converted into currency and added to the cash card. Providing an incentive of 1.75 per cent of the retail price for a Jamna Auto product, the company upon the mechanic accumulating a certain number of points is eligible to participate in a lucky draw called ‘Jai Ho’. The draw is held regularly in different cities of India in a bid to encourage more and more mechanics to come onboard. The app. is also expected to encourage more and more mechanics to prefer quality spares over spurious ones.