Future Of CV's

The CV industry is entering a new era with new technologies and investment strategies.

- Dhananjay Kumar

Entering a new era where new technologies are increasingly impacting Original Equipment Manufacturers’ product and investment strategies, a balance between priorities of keeping the incumbent business profitable and laying the foundation for new opportunities like alternative powertrains or autonomous driving is being seeked. A moderate volume growth (CAGR of less than one percent until 2030 is expected amidst such a scenario. With revenues and profits expected to grow at a CAGR of more than two percent, the overall OEM profits could increase by Euro 4.9 billion to about Euro 16.1 billion by 2030. This would result in the industry registering a rise in profit from 6.6 percent in 2017 to 6.7 percent in 2030.

While the fundamental positive impact of economic growth across the globe will result in rising volume demand for trucks until 2030, other market-related revenues and profit drivers (mainly price pressure and regulatory measures) will cause a significant negative impact. This will require OEMs to increasingly focus on operational efficiency. Of help will be the new technologies like advanced analytics and internal digitisation. New opportunities like alternative powertrains, autonomous driving, and connectivity and solutions could hold good potentials to add to the profit pool. If the prospect of regulatory changes in China is leading to pre-buying, leading to a steep rise of about 80 percent between 2015 and 2017, revenues and profits for the global truck industry have been growing significantly.