Apollo Tyres' design studio

Apollo Tyres is planning to set up a design studio in Chennai.

- Sricharan R

Launching its first Apollo Truck Tyre Zone (ATTZ) in Malaysia as part of the focus to provide consumers with convenient access to its products and services, Apollo Tyres is claimed to be working on an ambitious plan to set up a design studio at Chennai. It is likely to be situated within the R&D facility of the CV tyre major and help the CV tyre major to perform various visualisation activities. Said to be a part of the company’s strategy to stay agile and tap the new trends in road transportation, which will call for substantial improvements in efficient energy management, the design studio is expected to help Apollo Tyres to use various digital platforms to turn out superior products and solutions. With tyre contribution set to play an everincreasing role in reducing vehicle carbon footprint, the design studio is expected to play a key role in activities like tyre tread design, which calls for a balance between advanced engineering and appearance. Activities such as these would mean a significant upgrade in design talents over time with the setting up a studio.