Modern Day Scooting

With a market share just shy of 60 per cent, Honda’s scooters are a force to be reckoned with. They now have a new scooter called the Grazia and this one is aimed straight for the urban youth

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With urbanisation increasing faster than ever, in addition to the highest population in the country being those of millenials, two-wheeler manufacturers have to constantly be on their feet. Not catering to that specific demographic of customers can have serious repercussions and no one knows this more than Honda Two-Wheelers. The company has not only ticked the right boxes with the popular Activa 125 and fun Dio scooters, they’re known to cater to niche customers too with the quirky Navi and rural market-catering Cliq. They have now a new scooter called the Grazia and this one is aimed straight for the urban youth. I just happen to be one and I spend a day to check out what it’s all about.