Shaw Contract Introduces New Curated Colorways For Iconic Collection

An expanded colour palette revitalizes the best-selling Dye Lab

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Shaw Contract, a design leader in commercial flooring solutions and surfaces, is excited to announce that Dye Lab, a best-selling collection, now has an expanded color range with thirteen unique, new saturated hues. Dye Lab brings lush intimacy or expansive and dramatic floor scales to the spaces where we work, rest and come together.

The impact of color on the built environment, and how color shapes our experiences within a given space, are increasingly top of mind among today’s designers. For the re-introduction of the iconic Dye Lab collection, the Shaw Contract Design Studio conducted extensive research on color to enhance the collection with newly curated colorways. After conducting hundreds of dye experiments to establish the color palette and understand tonal variation, the team challenged the traditional beck dye process and developed an innovative approach to the dyeing that creates an unpredictable, varied and bespoke visual.