Challenges Of Government Projects

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Branding For National Impact

India a globe in itself with a population of almost 1.4 billion, it is important to create experiences that belong to us. Design is about people and the Government is the largest client in context to the impact it creates – it is an opportunity to design for millions. Taking on a Government project replaces the notion that design is for an elitist audience with the idea of design being for the masses.

A Rigorous Process

Government projects involve tedious processes - right from extensive documentation to verification of credentials and adherence to formal guidelines. Nevertheless, this struggle needs to be done to get recognition from the Government - that good design is important and can make a difference Studio Lopez Designs’ first major project was identity and branding, communication collaterals, website design, social media and signage for Bihar Museum, with