RIDERS love to shop — be it for ourselves or our horses, we can’t help but look. The 2019 British Equestrian Trade Association (BETA) survey, which looks at what’s happening within the equestrian sector, suggests that overall our spending is on the up compared with 2011’s findings.
To keep us interested and retain our custom, companies continually have to bring out new designs and concepts; so whether or not you consider yourself to be fashion conscious, if you’re buying new, your options will be dictated by current trends to some extent as brands try to serve the demand.
“COUNTRY fashion and footwear has seen significant growth over the past decade,” says BETA’s executive director Claire Williams.
A great example of this is the rise of luxury lifestyle brand Holland Cooper, which was established by designer Jade Holland Cooper in 2008.
“I saw a gap in the market where there was a disconnect between country events and fashion,” says Jade. “I couldn’t find anything to wear in this environment that I thought was fashionable, so I created Holland Cooper to fill that gap.”
Jade believes that, just as she was, shoppers are now looking for a point of difference — something they can’t find in another brand.
“As the market for country clothing has expanded and become more fashion orientated, the equestrian consumer is now looking for that in their technical riding wear,” she says. “They want a product that combines fashion and function, rather than sacrificing one for the other.”
Her response to this has been to launch her first equestrian collection, which is a far cry from the tweed skirts she first sold.
هذه القصة مأخوذة من طبعة December 05, 2019 من Horse & Hound.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 05, 2019 من Horse & Hound.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The joys of spring
With the hunters roughed off, Tessa Waugh is enjoying some time pottering around among the spring blooms, defuzzing the ponies and catching up on the postman's gossip
'That golden thread, and a zest for life'
In the latest of his series about great huntsmen he knew personally, Alastair Jackson remembers Tim Langley, who spent 30 years at the Berkeley
Notable leaves us Speechless
All-weather winners switch to turf to claim the first two Classics of the season and a globe-trotting son of Frankel scoops his biggest win at the age of nine
Faultless Faurie
Emile Faurie and Bellevue's mistake-free performance secures them an emotional freestyle win while “family horse” Goldstrike continues to step up
Dean proves untouchable
A Windsor debutante brushes aside some fierce opposition and a \"quirky and feisty\" chestnut mare follows in her sister's footsteps
Fuchs claims back-to-back victories
The sensational Swiss rider is richly rewarded with a “special” double on his phenomenal grey, with Robert Whitaker best of the Brits
Super-Bert's royal return
Beloved natives are the order of the day and two coloureds triumph under saddle
Welsh stallion is the perfect Example
A stallion bred in Holland is the top inhand pony, while a Connemara shines once more at his favourite showground
Gambler is the real deal
A coloured pony breaks records, perseverance with a tricky show pony pays and a working hunter pony is a standout winner
Slip collector organiser
Fi Norbury on the childhood thrill of being mistaken for a competitor, perfect grooming and Badminton’s crowds