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Evolution – The gradual development of something, especially from a simple to a more complex form. Creativity is a funny thing when it comes to the arts. As much as you try to plan a concept or idea, it never turns out quite the way you imagined it. Often it’s much better then you visualized, and sometimes it falls short of your expectations, but art always seems to have a mind of its own, and one’s best bet is usually to surrender to where it wants to take you.

Cool America Magazine Description:

Cool America is an informative pop culture magazine dedicated to men's fashion from the U.S.A. Cool America will cover trendy people, places and what´s on and up-and-coming from the New York scene. The magazine comes from the very successful OG version already present in South Korea, France and Spain. The ``Cool´´ brand will bring very exciting and fashion savvy content which is modern and interesting alongside sophisticated clothing and articles that men will feel invested in.