MINDSHIFT Magazine - October 2025

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Welcome Note
Scary Good Business: Finding Opportunity in Every Season

October brings a mix of chills, cheers, and creativity. From spooky Halloween pop-ups to lively Oktoberfest celebrations, this season reminds us that business opportunities can appear in the most unexpected forms — sometimes wrapped in cobwebs, other times served in a frosty mug.

In this 5th issue of MINDSHIFT, we explore how entrepreneurs turn the spirit of the season into smart ventures. We look at how fear fuels billion-peso haunted attractions, how clever marketing transforms villains into icons, and how Oktoberfest continues to inspire community, culture, and commerce.

As the year nears its final quarter, it’s time to take bold ideas and brew them into success. Whether you’re selling treats, brewing something new, or crafting your next big idea — may this issue inspire you to celebrate business in every season.
So, grab your drink (or your broomstick), and let’s toast to fearless innovation.

— The MINDSHIFT Editorial Team