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When watches transcended the barrier from something you need
to something you want, the industry had to make a switch. It had to go from
competing on price to competing for attention. It replaced practicality with
emotional appeal, and with that perhaps made thousands of jobs within the
Swiss watchmaking industry secure at least for the foreseeable future. In this
issue, we take a look at some of the brands, independent or otherwise, that have
embraced the fact that watches no longer need to be traditional and instead
utilise all the tools available to create a timekeeping device in exceedingly
creative ways.

World of Watches Magazine Description:

World of Watches Magazine is a quarterly watch enthusiast magazine published by HEART MEDIA PTE LTD. It is available in print and digital formats.

The magazine is aimed at watch lovers and collectors in Malaysia and the region. World of Watches Magazine features the latest watch releases, industry news, and in-depth articles on the history and culture of horology. The magazine also features interviews with watchmakers, designers, and other experts in the watch industry.

Each issue of World of Watches Magazine features a mix of editorial content, including:

* Watch reviews: The magazine provides in-depth reviews of the latest watch releases from both luxury and affordable brands.
* Industry news: World of Watches Magazine keeps readers up-to-date on the latest news and trends in the watch industry, from mergers and acquisitions to new product launches.
* Feature articles: The magazine features in-depth articles on the history and culture of horology, from the evolution of watchmaking technology to the most iconic watches of all time.
* Interviews: World of Watches Magazine features interviews with watchmakers, designers, and other experts in the watch industry, who share their insights and advice on everything from choosing the right watch to caring for your collection.

World of Watches Magazine is a must-read for anyone who is passionate about watches. The magazine is known for its high-quality photography, its informative and engaging articles, and its commitment to inspiring readers to learn more about the fascinating world of horology.