L'OFFICIEL Malaysia - October 2023

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“Instead of delving too deep into how rap music is changing, I’d like to say that the musical landscape for all artists has expanded. From my perspective, various rappers are using rap as a musical tool or device, blending it with a wide range of elements to transform their music… If I had to pick a struggle [I’ve so far encountered in my young career], I think the fact that I had to participate in a survival show before I could truly develop my self-identity as an artist, leaving some room to be desired in terms of how I was telling my story, since I was getting constant feedback and being judged,” said South Korean rapper and the L’Officiel cover girl Lee Youngji during our interview.
In the creative realm, originality necessitates a desire to venture into uncharted territory, challenge the status quo, and push the edge. It’s a personal commitment to be innovative that allows her voice to be heard loud and clear, commanding attention and evoking astonishment. And Lee is one of those people. The Coach newest global ambassador further added, “I think the slogan “Courage To Be Real” is the reason why I’m collaborating with Coach. It reflects the brand’s desire for a confident and self-assured ambassador who is unafraid to express themselves. And since I’m someone who is not afraid to reveal myself, Coach probably saw me in that light. In a society where individuality is highly valued, having the courage to be yourself is more important than anything else, and I resonate with that slogan.” Flip over to p118 for the full interview.
Within these pages, you will also find myriad of fashion stories on brands like Hermès, Burberry, Tory Burch and MCM which reimagine the very fabric of style as well as thought-provoking reads like Fashioning the future (p32), Charm Revival (p50) and Rising Stars (p66).
Enjoy!