COLLEZIONI DONNA prêt-à-porter - Collezioni Donna 180 Milano_New York S/S 2019

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Flight to fashion

Collezioni Donna boasts a new layout that’s even more immediate and clear. A new design that prefers trends told through larger images, favoring a more complete and in-depth interpretation. At the top of what’s currently in, technical clothing and sporty derivatives. For several seasons, these have continued to offer us dynamic renditions of reality, from the perspective of an active but very glamorous life, both in underground and radical chic, trendy and high-performing. Vitaminic, sunny colors like the yellow and orange of juicy citrus fruits and the green and pink of lush, evocative gardens that bloom in a multitude of colorful flowers with an intense aroma. A play on graphics with lines and squares. Everlasting, both in a conceptual version - that flirts with minimalist deconstructions - and also with a naïf look that’s witty and lively. Fashion loves art and it feeds off it, giving us art-inspired prints, from tie-dye to frantic signature brushstrokes, from rationalist geometries to lettering that promotes logos and slogans, and also acclaimed comics. A complete and detailed analysis that captures what’s new for this upcoming Summer 2019. The spotlight is aimed at the most influential and representative pre-collections and collections, including Prada and Emporio Armani, to whom we dedicated the cover, Flight of Fashion, with an unprecedented event that presented the Armani collection inside the airport of Linate. The perfect stage for a show that we will never forget. And last, but not least, streetwear, exhibitions, and fairs for an exciting season to should definitely be explored.