Autocar Professional - 15th Oct'2020

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Autocar Professional’s October 15 issue is out! Autocar Professional’s latest 64-page issue takes a close look at how India Auto Inc is upping its game to get demand back. Staying connected, retail therapy As cars turn computers on wheels, technology suppliers like Tata Elxsi are aggressively stretching the innovation envelope to give OEMs what they want. Along with the latest update on the company, we speak to Nitin Pai, Chief Marketing and Strategy Officer, Tata Elxsi. Keeping the price-conscious India customer satisfied is quite an achievement and that’s just what Kia Motors India has done in barely 14 months. In an exclusive interview, Manohar Bhat, VP & Head, Sales and Marketing, Kia Motors India reveals the tips and tricks that are keeping the Korean carmaker on top of the popular chart. Meanwhile, German car major Mercedes-Benz recently unveiled its new global strategy that focuses on revving up both its luxury and e-mobility quotient. On two wheels only The two-wheeler industry is leading the revival story in India and is seeing lots of action. On September 30, Honda Motorcycle & Scooter India entered the midsize bike market with its H’ness CB350. Findout why Yadvinder Singh Guleria, director, Sales, Marketing, Aftersales, Logistics, Premium Bikes, Brand and Communication, is so bullish on the bike making a mark. Making sense of vehicle scrap Is it coming or not? If yes, when? The much-awaited Vehicle Scrappage Policy is apparently close to being introduced. Can India handle over 22 million end-of-life vehicles by 2025? What should a well-designed scrappage policy contain? Anumita Roy Chowdhury, Executive Director -Research And Advocacy, Centre for Science and Environment, has the answers. Lots of exciting reading material in this latest issue. Enjoy.