Nuffoods Spectrum - February 2024

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Addressing Heart & Lifestyle Diseases with Nutraceuticals
In India, the treatment of Cardiovascular Diseases (CVD) market is estimated to achieve a revenue of $10.52 billion by 2024. Looking ahead, the market is projected to experience a compound annual growth rate (CAGR 2024-2028) of 6.59 per cent. This growth is expected to lead to a market volume of $13.58 billion by 2028. In terms of global comparison, the United States is anticipated to generate the highest revenue in the CVDs market, reaching a staggering $134.10 billion in 2024. India's growing middle class and increasing access to healthcare are driving demand for innovative treatments for CVDs, according to a report by statista. Over the past few decades, health and fitness have become a priority for people. Hence, there is a special emphasis on diet, nutrition, exercise, and supplements. Nutraceuticals which were once an innovative concept, now hold a prominent position in people’s health journey, acting as health partners and offering added health benefits. It has become increasingly popular in recent years, with a growing number of people taking an interest in their health benefits. Let’s deep dive and take a look at the newfound interest in nutraceuticals.