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No prizes for guessing that it’s a man asking this question today….quite far from the original young lady in the story!
The Indian male has quite come into his own. Gone are the days when male grooming was a shave followed by a splash of aftershave and a quick burst of deo. Today salons are equally populated by men and women alike competing for services like waxing which was earlier the lady’s domain. And what’s more, they are spending more.
Men are happily stepping into unisex salons today which have a new age or an industrial look. Have a special ‘male only’ menu at hand with appropriately named treatments. Men are uncomfortable with ‘feminine’ lingo, and you have to find ways to wrap a quintessentially feminine product in masculine hues.
Our Men’s Special brings you everything from tips to styles to transform your male. Check out our story What Men Want on pg 62 for an update on men-special treatments and what matters most to them. Also read, What’s Trending on pg 68 to give your client the most trending beard of the year and Hot and Trending on pg 78 to take a que from our Hollywood & Bollywood celebrities on the latest trending hairstyles.
So, as increasing number of men make up the spa/ salon clientele, and their male friends and colleagues see the results of those visits, you will need to find new ways to appeal to this customer.
Happy reading!

Stylespeak Magazine Description:

StyleSpeak - Indias first professional hair and beauty magazine is your monthly guide to hair and beauty trends from India and around the globe! StyleSpeak is a must read' for anyone connected with or interested in the world of hair and beauty. Every month it brings you the latest fashion trends drawn directly from catwalks in India and the fashion capitals of the world. Creative work of world famous hairstylists and make-up artistes. The newest developments in skincare products and treatments. StyleSpeak is also the reader's personal stylist. Its here' that you will hear fashion, techniques, trends and launches FIRST! StyleSpeak's direct access to celebrity stylists and make-up wizards in India and around the world gives it invaluable and practical information and techniques so useful to the reader.