Arnon Media Marketing Branding and Advertisements Review - October 2019

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The cover story of this issue is undoubtedly Media Expo 2019
at New Delhi. The biggest trade exhibition for indoor and outdoor advertising and signage industry, Media
Expo is a venue to look out for new technologies, new innovations and new business opportunities in the industry. Being the most trusted trade fair, Media Expo
brings the biggest convergence of global brands and creative professionals to discover path-breaking future technologies. The 45th edition which was spread in 12,000 sq m exhibition space had 220 exhibitors. The visitor attendance recorded a 15% surge
with 17,770 trade visitors. The expo also had industry workshops. We bring some exclusive glimpses from the expo.
Apart from the many other stories of this issue, what we want to highlight is the Kerala Government’s decision to ban PVC Flex in the state. Kerala is the latest state to impose ban on flex apart from a few other states. SPIA (Sign Printing Industries Association), the single platform of sign printing unit owners in Kerala has already approached authorities expressing their concern over the industry on which the ban could adversely affect. Already the association had made clear to the government to collect and recycle PVC Flex and such a hasty decision from government was unexpected.
A ban on PVC Flex alone won’t solve the problem of harmful plastic waste especially when plastic covers and products are readily available. Let us wait hopefully for a wise decision from the government.