Relevent - June 2015

It takes finesse to excel in sponsorship, because it is such a complex communication environment. It taps into a whole range of marketing tools—advertising, digital, PR, experiential marketing—and creates a result where the sum is greater than its parts. Given that our team has been working in sponsorship for some time, we felt it would be interesting to share our thoughts on trends, ideas and concepts that made an impression on us. We had a lot of fun putting this together. We hope you enjoy it.