ADWEEK Magazine - February 20, 2017
ADWEEK Magazine - February 20, 2017
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In this issue
The Mobile Issue
Adweek honors the 12 most innovative mobile ad players
Profile Q&A: CEO of Niantic Labs John Hanke on how Pokemon Go shook up mobile retail
Trending: Why Facebook and Snapchat are spinning off mobile incubators; will marketers buy in to Google Preferred's six-second pre-roll ads?;star search for top TV ad sales chiefs down to Fox; why meditation apps are proving to be big business.
Data Points: Walking Dead midseason premiere viewership data, per Samba TV.
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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