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Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.
Our May issue, dedicated to the newly updated Indian design aesthetic, features Mumbai-based artist Sabeena Karnik who innovatively creates a variety of shapes through quilling. You may recall her work for Google Doodle on the occasion of Independence Day last year where she intricately quilled the Parliament House in saffron, India’s national birds and the Ashoka Chakra, flanked by two peacocks, in shades of blue and green. Using only paper to create this issue’s masthead, Sabeena hopes for quilling to become a popular art form. “Quilling is something that you learn in a hobby class; no one, in my sphere of knowledge, really thought of taking it to the next level. I wanted to break that barrier.”