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Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.
While putting together our art issue featuring cover girl Ileana D'Cruz, we armed ourselves with a fresh perspective and sought out the people reinvigorating the Indian art scene today — the champions of emerging talent who create platforms for visibility. We rounded up an inspiring group of adventurous collectors, dynamic curators and pioneering gallerists that is challenging not only the perception of art but the very notion of the ‘artist’. If the answer to ‘What is art?’ was an easy one, we probably would not have to put out an issue every year! It is a personal and individual journey and we are not here to dictate what you should like, or consider, as art. We are simply setting up the annual blank canvas and laying out the tools, hoping that inspiration strikes.