Verve - April - May 2019

Publisher: The Indian and Eastern Engine
Category: Lifestyle, Women's Interest
Language: English
Frequency : Monthly

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Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.

In our latest issue, we examine the efforts of people at the forefront of the sustainability movement, striving to reclaim Earth and its resources from the clutches of extinction. Cover personality and environmentalist Gaytri Bhatia, who left a job in the US to take care of the lush Vrindavan Farm and her growing bank of rare seeds, is proof that it’s possible to reorient our outlooks and modern consumerist lifestyles permanently. Inside the issue, we learn from individuals like Goa-based Clinton Vaz, who through vRecycle, has been recalibrating the state’s waste-management system since his twenties; Arshiya Bose, who has designed Black Baza Coffee's supply chain to support the coffee-growing Adivasi communities around Bengaluru and Arati Kumar Rao, an environmental writer and photographer, who is spreading awareness about the human-inflicted ‘slow violence’ on South Asian ecosystems through her images and words. We also zoom in on clothing labels like Sui by Sue Mue, Ayurganic by Lecoanet Hemant, and Upasana that are experimenting with all-natural and organic Ayurvedic garments, infused with soothing herbs.


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