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Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.
Verve ushers in 2017 with a celebration of emerging talent – the men and women who have made a mark in their chosen domains. Gracing the cover is Bollywood debutante DishaPatani, who made heads turn in her cameo role as Dhoni’s first girlfriend in M.S. Dhoni: The Untold Story, the Dhoni biopic. With a number of Telugu films under her belt, she will be hitting international screens soon in Jackie Chan’s latest release, Kung Fu Yoga. In our annual Fresh List 2017 we roundup the rising stars to keep an eye out for a pastry chef, entrepreneurs to athletes, as well as actors, musicians and artists. Follow their struggles and successes through in-depth interviews, where they reveal the inner drive that keeps them going. Verve features the storytellers of the year, who’ve captivated us with their tales, kept us at the edge of our seats and won acclaim along the way. AND: A supplement fitness and healthy living with High Street Phoenix.