Verve - August - September 2019

Publisher: The Indian and Eastern Engine
Category: Lifestyle, Women's Interest
Language: English
Frequency : Monthly

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Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.

Entertainment is no longer confined to movie nights with the extended family or patiently waiting until 8 p.m. to catch your favourite soap opera. TV, movies, fashion, art, music or even the news — the ways that we consume culture and use our free time has radically altered. In our latest issue, Made in Heaven actor, the web’s current It girl and our cover star Sobhita Dhulipala gets introspective with Richa Kaul Padte about being a celebrity in the age of the internet. Despite growing up disconnected in Visakhapatnam, the 27-year-old’s pithy Instagram captions prove that an aptitude for social media was simply lying dormant in her DNA, as was her star quality. Flip through our pages to find Nagma Mirajkar, whose 9 million-plus followers on Tik Tok are proof of the India 2.0 we are in, followed by our fashion team's modernistic spin on home-grown textiles. Vivek Tejuja, in the introductory piece for his column, Me, My Shelf & I, breaks down the available modern platforms for consuming books, while actor Puja Sarup and photographer Pulkit Mogha come together to discuss the queen-dominated drag culture in India and their own representations of queerness through art. Discover the individuals who are riding the crest of content’s new wave in our Entertainment issue, now on stands.


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