Verve - November 2017

Publisher: The Indian and Eastern Engine
Category: Lifestyle, Women's Interest
Language: English
Frequency : Monthly
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Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.

As we deliberated upon on our theme for the November issue, the conversation turned to the notion of luxury as being something that is essentially unattainable, thus making it a relative concept. If one were to ask Arianna Huffington, sleep would be one, if not the greatest, luxury a person can have in today’s world. Time is possibly the most elusive extravagance, topped only by our desperation to stop it. This month, we take a closer look at the art of bespoke luxury an arena where consumerism is given a millennial twist.


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