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The wedding season will arrive soon and jewellers will be refining thier marketing strategies to get the best out of the season. Though marketing jewellery through social media has caught the attention of the industry and some of the top jewellery brands doing great job in this new media, jewellers in the small and medium segments are yet to have a concrete social media plan in their marketing strategy . The May issue talks about how it can effectively be used to reach and engage new and existing customers.

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