Indian Jeweller - February - March 2021

Know Your Client: How To Lead Your Client To The Right Jewellery

While customers do their due diligence before shopping for jewellery, sometimes, they need to be nudged in the right direction by retailers.

DESIGN DIRECTIVE: BUILT TO LAST!

We, at V-Design Architectural Solutions, have been busy braving the cold of the North and North-Central India to help our clients gear up with new or renovated stores before the next landmark sales festival of Akshay Trithiya.

JJS 2022: A 20-YEAR LEGACY INSTILLS POSITIVITY AND CHEER

Jaipur Jewellery Show, one of the industry's favourite events, with many new features and a beautiful ambience, has managed to garner quality buyers from all across India

IIJS SIGNATURE 2023: THE NEW AND RENEWED IIJS SIGNATURE INSTILS POSITIVITY

The show attracted more than 20,000 trade visitors, of whom over 800 were international visitors from 60 countries. It was home to 2500+ stalls and 1300+ visitors spread across six Halls

DASSANI BROTHERS: Bejewelled Opulence

No two pieces created at Dassani Brothers bear resemblance to each other, and the brand gives utmost importance to customer service, transparency and creativity. Sumit Dassani, partner at Dassani Brothers, talks about what makes the company one of the best jadau players in the industry

Rambhajo's: Recreating the grandeur of the royal era in modern times

Rambhajo's is reimagining heirloom pieces made with kundan, meena, polki, and other precious stones for today's modern clients who have deep roots in India's rich cultural heritage

STAFF MATTERS: Retaining The Stars!

Attrition is a fact of corporate life, and companies have to take it in their stride. However, that does not mean they should not take steps to retain star employees.

IN-STORE EXPERIENCES: Serve it Special!

Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them.

Want to Survive Long-Term? A Business Consultant is What you Need

With competition in the retail jewellery industry being cut-throat, it makes sense for businesses to turn to experts to steer their enterprise in the right direction.

MARKETING KNOW-HOW Visual Merchandising: Cracking the Code

How does a jewellery store break the clutter and stand out? How does it grab eyeballs, and, at the same time, make its patrons feel welcomed and at home?