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In this issue

Decoding the Millennials! - Millennials are the most conscious generation and it is not easy to attract this generation into buying. This well-travelled, well-read lot is always on a look out for variety, best quality and services. In this month’s The Big Story, Kunjal Karaniya has tried to decode the Gen-Y and helps you understand factors to understand the millennials. Couture India: A Preview - Couture 2016 will soon open doors to fine jewellery traders, manufacturers and retailers from across India. Get a quick preview about what to expect at the show. Mix Up! Match Up! - Younger generation prefers variety in their jewellery. This month we have brought variety of jewellery crafted in two or more than two metals. The Cult of a Superstar - Decoding the interesting market case study of Superstar Rajinikanth’s Kabali.

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