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The COVID-19 pandemic started at a time of increasing global economic uncertainty. Consumption levels are falling along with investment and unemployment has been rising since. It’s apparent that more economies are on the precipice of the greatest real recession. Remote it may seem now, there will be a recovery and many are asking: how different will the post-COVID-19 era be from the one we were accustomed to? The most tangible effect we see is on technology adoption and general versatility with digital commerce and content. Resultantly, there has been a perceptible increase in media consumption during the last few weeks as people have remained homebound. The recessionary impact could have a knock-on effect. The segments most affected by the lockdown have been those that rely on a social gatherings and their recovery here might take longer. It is likely that certain sections of consumers – mainly from COVID-19 hotspots– are likely to remain apprehensive of crowds. Generally, there could be a change of priorities as we progress to a new normal. It’s hoped that the new normal will be a safer world, where we would get to relive the old world.

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