Shoes and Accessories - April 2021
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April 2021 issue Digital Access. 
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In this issue
Shoes & Accessories plays an important role in shaping this dynamic market through its in-depth trend forecasting, news, reportage, research, industry thoughts and is an indispensable publication on the evolving footwear and accessory industry. As a market authority for finding your way around the footwear & accessory market of India, shapes the design, manufacturing, marketing & retailing areas of this growing market. For designers and manufacturers, the publication continuously presents new concepts, designs, materials and innovation for constant betterment. For the brands, retailers and marketing experts of this industry, S&A updates these key professionals on business information, consumer behavior, market studies, industry reports, trade events that ultimately helps create a better retailing environment at large. For the fashion conscious consumers, the publication provides information on trends and trend-setting products covering all categories in shoes, bags and fashion accessories including leather products, costume jewellery and other add-ons. We strategically work with industry groups to promote shoes & accessories within the fashion arena and ultimately enhance the consumer knowledge and experience in this specialized category.
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Digital Only
Salvatore Ferragamo Gets Into Gaming to Promote Spring '21 Line
Salvatore Ferragamo is giving a boost to its digital innovation process by entering the world of gaming. The Florentine luxury company is debuting an online game, available at its official website, which invites consumers to discover the brand’s spring 2021 collection, as well as some of the fashion house’s most iconic items and elements.
Saucony Launches Eco-Friendly Shoe, Jazz Court RFG
Saucony has launched its most eco-friendly shoe ever. Named the Jazz Court RFG, the sneaker was crafted using only seven natural materials: cotton, jute, wool, rubber, wood, gardenia and beet. It was also brought to life using zero plastic.
ASICS EXPANDS ITS RETAIL CONCEPT WITH NEW STORE IN BENGALURU
ASICS, the sport performance brand, further strengthens its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru.
KIRANA IN LUXURY MARKET
Founded by Haresh Mirpuri, Aranyani has adopted the original Indian concept of the kirana (‘Atelier’ in the European parlance) in the luxury market. Here, the focus is not just profiteering, but creating a positive impact at every touch point. In the initial days, the brand utilized its atelier to create beautiful hand-painted bags which were released as “Finding Your Roots”. While the collection was well received by the media, art lovers and end users alike, the designs were too unique for the product to be used as an ‘everyday bag’.
CERIZ'S UNVEILS SS 21 ALONGSIDE SARA ALI KHAN
Ceriz’s Spring-Summer collection of shoes and handbags explores modern designs that strike the right balance between elegance and comfort and lets you be #effortlesslyglamorous .
Adidas Introduces Re-Imagined Adizero Adios Shoes
Athletic powerhouse adidas has re-imagined its Adizero Adios sneakers. To bring the shoe to life, adidas revealed that it joined forces with several world-renowned athletes, including Joyciline Jepkosgei and Rhonex Kipruto, creating a product that challenged “everything we knew about bending stiffness, energy return, mass reduction and design geometry to optimize running economy for faster, longer runs.”
Footwear Industry Needs A Robust Auxiliary Ecosystem
The footwear industry needs to develop a robust auxiliary ecosystem to achieve economies of scale. The sector is chaotic and there is a need for its overall development and ensuring its seamless working. While the sector is trying to do so, it is also making concerted efforts to resolve the issues of pricing and availability of raw material.
THE WITCH COLLECTION BY HIDESIGN
The Collection is inspired by the modern ‘witch’ of today who is independent, powerful, fearless and unafraid of what the society perceives of her. Her ‘magic’ lies within her and through this range Hidesign hopes to change the narrative of who a witch is today. The range also celebrates the special connect witches have always been perceived to have with nature.
Diet Prada Pushes Back Against Dolce & Gabbana Defamation Suit
A while after Dolce & Gabbana’s show in Shanghai was called off amid backlash in China over the Italian brand’s ad campaign videos posted on Weibo, Diet Prada’s founders say they are fighting back against a defamation suit that the Italian brand had filed against them in the wake of the furor.
Christian Louboutin Sells $642 Million Stake to Ferrari Owner Exor
Exor, an Agnelli family holding, is to invest 541 million euros (or $642 million at current exchange) in Christian Louboutin to become a 24% shareholder in the Paris-based maker of red-soled shoes.
